# The Momentum Collective

> An independent marketing agency built on collective strength\. We bring together diverse expertise to deliver authentic, impactful work for forward\-thinking brands\.

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## Pages
- [Privacy Policy](https://moco.inc/pinterest-privacy-policy/)
- [About](https://moco.inc/about/)
- [Moco Moments](https://moco.inc/moco-moments/)
- [Home](https://moco.inc/)
- [Contact Us](https://moco.inc/contact/)

## Posts
- [We're Building an Ad Industry for Robots While the Foundation Crumbles — News Round Up: 08/17\-08/23](https://moco.inc/were-building-an-ad-industry-for-robots-while-the-foundation-crumbles-news-round-up-08-17-08-23/): AI agents are now shopping, buying media, and rendering ads\. But measurement is more broken than ever\. The week's marketing news, decoded\.
- [Marketing Is Having an Infrastructure Crisis Disguised as an AI Boom — News Round Up: 08/10\-08/16](https://moco.inc/marketing-is-having-an-infrastructure-crisis-disguised-as-an-ai-boom-news-round-up-08-10-08-16/): This week: CMOs can't prove GEO drives sales, Nielsen buys DoubleVerify, open\-source MMM rises, and the public ad tech era ends\. The real story? Infrastructure\.
- [The Independent Ad Tech Layer Is Dying in Real Time — News Round Up: 08/03\-08/09](https://moco.inc/the-independent-ad-tech-layer-is-dying-in-real-time-news-round-up-08-03-08-09/): Nielsen buys DoubleVerify, Trade Desk stalls, and AI commerce accelerates\. This week’s marketing news proves the middle layer is collapsing\.
- [The Marketing Industry Isn't Being Disrupted by AI—It's Being Taxed by It — News Round Up: 07/27\-08/02](https://moco.inc/the-marketing-industry-isnt-being-disrupted-by-ai-its-being-taxed-by-it-news-round-up-07-27-08-02/): Amazon hit 0B in Q2 ad revenue while the rest of the industry debates AI costs, CTV opacity, and new privacy laws\. Here's what actually mattered this week\.
- [Automation Without Consent Is Just Control With Better PR — News Round Up: 07/20\-07/26](https://moco.inc/automation-without-consent-is-just-control-with-better-pr-news-round-up-07-20-07-26/): Google gives ground on PMax, Amazon sellers revolt, and Coke's rebrand backfires\. The era of platform paternalism is ending\.

## Categories
- [Industry Analysis](https://moco.inc/category/industry-analysis/)
- [11](https://moco.inc/category/11/)
- [Agency Growth](https://moco.inc/category/agency-growth/)
- [Leadership](https://moco.inc/category/leadership/)
- [Industry Roundup](https://moco.inc/category/industry-roundup/)

## Optional
- [Sitemap index](https://moco.inc/sitemap_index.xml)