AI Search Is Forcing Advertisers to Rethink Attribution – News Round Up: 11/1-11/7

Publishers lost 30% traffic to AI search in 2025. Retail media and CTV converge while CMO tenure drops. What's really...

Jeff Licciardi

4 min read

Industry Transformation Accelerates: Netflix’s $82B Mega-Deal, Omnicom’s Post-Merger Shakeup, and AI’s Growing Pains — News Round-Up 12/1-12/7

This week marked seismic shifts: Netflix's $82.7B Warner Bros. acquisition, Omnicom-IPG merger fallout with 4,000 job cuts, record holiday sales,...

4 min read

Marketing Effectiveness Metrics Theater: Why Attribution Models Are Destroying Campaign Innovation – News Round Up: 11/21-11/28

This week's marketing news reveals how obsessive attribution modeling is killing creative risk-taking while delivering false precision that undermines actual...

Jeff Licciardi

5 min read

CTV Advertising Measurement Crisis Reveals Industry Unable Scale Beyond Walled Gardens – News Round Up: 11/18-11/25

Connected TV advertising faces a measurement crisis as fragmentation exposes the industry's inability to scale programmatic buying beyond platform silos.

Jeff Licciardi

6 min read

Advertising Industry Privacy Theater Crumbles as Cookies Persist Through 2026 – News Round Up: 11/18-11/25

Chrome's cookie deprecation delay exposes how the ad industry spent billions preparing for a privacy change that keeps not happening....

Jeff Licciardi

6 min read

Social Commerce Hype Cycle Collapses as Brands Retreat to Search – News Round Up: 11/18-11/25

Social commerce promised seamless shopping but brands are quietly shifting budgets back to search. This week's ad industry news reveals...

Jeff Licciardi

6 min read

Leading Through Change

Leadership in today’s fast-paced environment requires adaptability, resilience, and a clear vision for the future.

Jeff Licciardi

1 min read

Innovation Through Collaboration

True innovation rarely happens in isolation. It emerges from the intersection of diverse perspectives, expertise, and experiences.

Jeff Licciardi

1 min read

How We Help Startups Scale Successfully

Scaling a startup is one of the most challenging phases of business growth. Many promising companies stumble not because their...

Jeff Licciardi

1 min read

The Power of Collective Thinking

When diverse minds come together with a shared purpose, extraordinary things happen. This is the essence of collective thinking. At...

Jeff Licciardi

1 min read