Social Commerce Hype Cycle Collapses as Brands Retreat to Search – News Round Up: 11/18-11/25

Social commerce promised seamless shopping but brands are quietly shifting budgets back to search. This week's ad industry news reveals...

Jeff Licciardi

6 min read

Leading Through Change

Leadership in today’s fast-paced environment requires adaptability, resilience, and a clear vision for the future.

Jeff Licciardi

1 min read

Innovation Through Collaboration

True innovation rarely happens in isolation. It emerges from the intersection of diverse perspectives, expertise, and experiences.

Jeff Licciardi

1 min read

How We Help Startups Scale Successfully

Scaling a startup is one of the most challenging phases of business growth. Many promising companies stumble not because their...

Jeff Licciardi

1 min read

The Power of Collective Thinking

When diverse minds come together with a shared purpose, extraordinary things happen. This is the essence of collective thinking. At...

Jeff Licciardi

1 min read

Building Momentum: 5 Strategies That Work

Creating sustainable momentum in your organization requires more than just a great idea. It demands strategic planning, consistent execution, and...

Jeff Licciardi

1 min read

Welcome to Moco Moments

Welcome to Moco Moments – your source for insights, ideas, and momentum from The Momentum Collective. This is where we...

Jeff Licciardi

1 min read

Marketing Agencies Bloating Client Teams Masking Declining Productivity – News Round Up: 11/14-11/21

Why agencies are adding more heads to accounts while output quality plummets. This week's ad industry news reveals the uncomfortable...

Jeff Licciardi

5 min read

Brand Safety Hysteria Killing Creative Effectiveness 2024 – News Round Up: 11/07-11/14

This week's ad industry news reveals how overreactive brand safety tools are neutering creative work while major platforms rake in...

Jeff Licciardi

6 min read