Building Momentum: 5 Strategies That Work

Creating sustainable momentum in your organization requires more than just a great idea. It demands strategic planning, consistent execution, and...

Jeff Licciardi

1 min read

Welcome to Moco Moments

Welcome to Moco Moments – your source for insights, ideas, and momentum from The Momentum Collective. This is where we...

Jeff Licciardi

1 min read

Marketing Agencies Bloating Client Teams Masking Declining Productivity – News Round Up: 11/14-11/21

Why agencies are adding more heads to accounts while output quality plummets. This week's ad industry news reveals the uncomfortable...

Jeff Licciardi

5 min read

Brand Safety Hysteria Killing Creative Effectiveness 2024 – News Round Up: 11/07-11/14

This week's ad industry news reveals how overreactive brand safety tools are neutering creative work while major platforms rake in...

Jeff Licciardi

6 min read

AI Search Is Forcing Advertisers to Rethink Attribution – News Round Up: 11/1-11/7

Publishers lost 30% traffic to AI search in 2025. Retail media and CTV converge while CMO tenure drops. What's really...

Jeff Licciardi

4 min read

Why Ad Tech’s AI Obsession Is Masking Real Innovation Problems – News Round Up: 10/24-10/31

Ad tech's AI hype distracts from fundamental problems. This week's news reveals the gap between platform promises and advertiser reality.

Jeff Licciardi

6 min read

Why Marketing Measurement Is Broken Despite Tech Innovation – News Round Up: 10/17-10/24

This week's advertising news reveals a paradox: brands invest billions in measurement tech while making decisions based on vanity metrics...

Jeff Licciardi

5 min read

Why Creative Agencies Burning Billions On In-House Studios Won’t Save Them – News Round Up: 10/10-10/17

Agencies invest heavily in production studios while brands build internal teams. This week's ad industry news reveals why the in-house...

Jeff Licciardi

6 min read

Why Retail Media Networks Are Fragmenting Digital Advertising Beyond Repair – News Round Up: 10/10-10/17

Retail media networks are splintering ad spending across walled gardens. This week's news reveals the unsustainable fragmentation crisis advertisers face.

Jeff Licciardi

5 min read