AI Search Is Forcing Advertisers to Rethink Attribution – News Round Up: 11/1-11/7

Publishers lost 30% traffic to AI search in 2025. Retail media and CTV converge while CMO tenure drops. What's really...

Jeff Licciardi

4 min read

Why Ad Tech’s AI Obsession Is Masking Real Innovation Problems – News Round Up: 10/24-10/31

Ad tech's AI hype distracts from fundamental problems. This week's news reveals the gap between platform promises and advertiser reality.

Jeff Licciardi

6 min read

Why Marketing Measurement Is Broken Despite Tech Innovation – News Round Up: 10/17-10/24

This week's advertising news reveals a paradox: brands invest billions in measurement tech while making decisions based on vanity metrics...

Jeff Licciardi

5 min read

Why Creative Agencies Burning Billions On In-House Studios Won’t Save Them – News Round Up: 10/10-10/17

Agencies invest heavily in production studios while brands build internal teams. This week's ad industry news reveals why the in-house...

Jeff Licciardi

6 min read

Why Retail Media Networks Are Fragmenting Digital Advertising Beyond Repair – News Round Up: 10/10-10/17

Retail media networks are splintering ad spending across walled gardens. This week's news reveals the unsustainable fragmentation crisis advertisers face.

Jeff Licciardi

5 min read

Why Marketing Platforms Are Converging Into Expensive Mediocrity – News Round Up: 10/03-10/10

This week's advertising news reveals a troubling pattern: every major platform is becoming the same bloated product. Our contrarian take...

Jeff Licciardi

6 min read

Why Marketing AI Tools Are Solving Problems Nobody Actually Has – News Round Up: 09/26-10/03

This week's ad industry news reveals a troubling pattern: AI marketing tools are being built for engineers, not marketers. Our...

Jeff Licciardi

6 min read

Why AI Marketing Tools Are Creating Worse Ads Than Human Creativity – News Round Up: 09/19-09/26

The week's advertising news reveals AI adoption is accelerating while creative effectiveness plummets. Our contrarian take on marketing's automation obsession.

Jeff Licciardi

5 min read

Why Marketing AI Tools Are Creating More Problems Than Solutions – News Round Up: 09/12-09/19

This week's marketing news reveals the AI productivity paradox: more tools, less efficiency. Our contrarian take on retail media, CTV...

Jeff Licciardi

6 min read