Why Marketing Platforms Are Converging Into Expensive Mediocrity – News Round Up: 10/03-10/10

This week's advertising news reveals a troubling pattern: every major platform is becoming the same bloated product. Our contrarian take...

Jeff Licciardi

6 min read

Why Marketing AI Tools Are Solving Problems Nobody Actually Has – News Round Up: 09/26-10/03

This week's ad industry news reveals a troubling pattern: AI marketing tools are being built for engineers, not marketers. Our...

Jeff Licciardi

6 min read

Why AI Marketing Tools Are Creating Worse Ads Than Human Creativity – News Round Up: 09/19-09/26

The week's advertising news reveals AI adoption is accelerating while creative effectiveness plummets. Our contrarian take on marketing's automation obsession.

Jeff Licciardi

5 min read

Why Marketing AI Tools Are Creating More Problems Than Solutions – News Round Up: 09/12-09/19

This week's marketing news reveals the AI productivity paradox: more tools, less efficiency. Our contrarian take on retail media, CTV...

Jeff Licciardi

6 min read

Why Advertising’s AI Productivity Promises Are Creating More Work, Not Less – News Round Up: 09/05-09/12

This week's ad industry news reveals AI tools are multiplying tasks instead of streamlining them. Analysis of Amazon's ad growth,...

Jeff Licciardi

6 min read

Why Ad Tech’s AI Revolution is Just Rebranded Automation – News Round Up: 08/29-09/05

AI hype dominates ad tech news, but scratch the surface and you'll find rebranded automation. Plus: retail media consolidation and...

Jeff Licciardi

6 min read

Why Marketing Technology Consolidation Signals the End of Innovation Theater – News Round Up: 08/22-08/29

Marketing tech consolidation accelerates as platforms absorb competitors. What it means for advertisers when innovation becomes integration.

Jeff Licciardi

6 min read