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We’re Building an Ad Industry for Robots While the Foundation Crumbles — News Round Up: 08/17-08/23

New: Marketing Is Having an Infrastructure Crisis Disguised as an AI Boom — News Round Up: 08/10-08/16 New: The Independent Ad Tech Layer Is Dying in Real Time — News Round Up: 08/03-08/09 New: The Marketing Industry Isn’t Being Disrupted by AI—It’s Being Taxed by It — News Round Up: 07/27-08/02 New: Automation Without Consent Is Just Control With Better PR — News Round Up: 07/20-07/26

The Platforms Are Building the House and Selling You the Blueprint — News Round Up: 07/13-07/19

AI Hype Hits Infrastructure Reality — News Round Up: 07/06-07/12 The Ad Industry Is Building a Rube Goldberg Machine and Calling It the Future — News Round Up: 06/29-07/05 The Industry Is Swapping Middlemen for Machines and Calling It Progress — News Round Up: 06/22-06/28 Fox’s 2B Roku Bet Proves TV’s Future Is About Who Owns The Screen, Not Who Makes The Content — News Round Up: 06/15-06/21 The Ad Industry Is Building a Machine It Can No Longer Measure — News Round Up: 06/08–06/14 AI Is Just Platform Consolidation in a Fancy Coat — News Round Up: 06/01-06/07 Your Next Campaign Manager Is an API Call — News Round Up: 05/25-05/31 Search Is Being Unbundled and Nobody’s Ready For What Comes Next — News Round Up: 05/18-05/24 The Vertical Integration of Everything: Publicis-LiveRamp, Agentic AI and TV’s Fandom Pivot — News Round Up: 05/11-05/17 This Week in Marketing: When Geopolitics Meets the Algorithm

This Week in Marketing: The Holding Company Cracks Are Showing

The Big Agency Shake-Up: Why This Week Changes Everything for Independents

AI, Brand and Focus: Foundations for Agency Growth

Building a Predictable Growth Engine for Your Agency

The Momentum Collective

Independent agencies, hunting in packs.

Jeff Licciardi · Managing Director jeff@moco.inc moco.inc

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