Building a Predictable Growth Engine for Your Agency

Stop chasing every opportunity. Learn how to build a repeatable system that generates consistent leads and sustainable agency growth.

Jeff Licciardi

3 min read

Ad Industry Self-Regulation: Compliance Theatre Exposed

New year brings fresh advertising guidelines nobody will enforce. Why industry self-regulation remains performative distraction from actual accountability.

Jeff Licciardi

6 min read

Marketing Accountability Vanishes as Platform Reporting Goes Dark – News Round Up: 12/19-12/26

The industry quietly accepted opaque platform reporting this week. Why marketers stopped demanding transparency and what it means for 2026...

Jeff Licciardi

5 min read

Marketing Platforms Racing to Zero Differentiation Through Feature Cloning – News Round Up: 12/12-12/19

Marketing platforms are copying each other into irrelevance. This week's news reveals how feature parity is destroying competitive moats across...

Jeff Licciardi

6 min read

Marketing Budgets Shifting to Unproven Channels While Core Fundamentals Collapse – News Round Up: 12/05-12/12

This week's marketing news reveals brands chasing shiny new channels while ignoring broken fundamentals. Analysis of CTV fraud, influencer waste,...

Jeff Licciardi

6 min read

Industry Transformation Accelerates: Netflix’s $82B Mega-Deal, Omnicom’s Post-Merger Shakeup, and AI’s Growing Pains — News Round-Up 12/1-12/7

This week marked seismic shifts: Netflix's $82.7B Warner Bros. acquisition, Omnicom-IPG merger fallout with 4,000 job cuts, record holiday sales,...

4 min read

Marketing Effectiveness Metrics Theater: Why Attribution Models Are Destroying Campaign Innovation – News Round Up: 11/21-11/28

This week's marketing news reveals how obsessive attribution modeling is killing creative risk-taking while delivering false precision that undermines actual...

Jeff Licciardi

5 min read

CTV Advertising Measurement Crisis Reveals Industry Unable Scale Beyond Walled Gardens – News Round Up: 11/18-11/25

Connected TV advertising faces a measurement crisis as fragmentation exposes the industry's inability to scale programmatic buying beyond platform silos.

Jeff Licciardi

6 min read

Advertising Industry Privacy Theater Crumbles as Cookies Persist Through 2026 – News Round Up: 11/18-11/25

Chrome's cookie deprecation delay exposes how the ad industry spent billions preparing for a privacy change that keeps not happening....

Jeff Licciardi

6 min read