Welcome to Moco Moments – your source for insights, ideas, and momentum from The Momentum Collective. This is where we share our perspectives on building sustainable growth, creating meaningful change,…
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Marketing Agencies Bloating Client Teams Masking Declining Productivity – News Round Up: 11/14-11/21
Why agencies are adding more heads to accounts while output quality plummets. This week’s ad industry news reveals the uncomfortable truth about team inflation.
Read MoreBrand Safety Hysteria Killing Creative Effectiveness 2024 – News Round Up: 11/07-11/14
This week’s ad industry news reveals how overreactive brand safety tools are neutering creative work while major platforms rake in profits from fear-driven compliance.
Read MoreAI Search Is Forcing Advertisers to Rethink Attribution – News Round Up: 11/1-11/7
Publishers lost 30% traffic to AI search in 2025. Retail media and CTV converge while CMO tenure drops. What’s really happening in advertising.
Read MoreWhy Ad Tech’s AI Obsession Is Masking Real Innovation Problems – News Round Up: 10/24-10/31
Ad tech’s AI hype distracts from fundamental problems. This week’s news reveals the gap between platform promises and advertiser reality.
Read MoreWhy Marketing Measurement Is Broken Despite Tech Innovation – News Round Up: 10/17-10/24
This week’s advertising news reveals a paradox: brands invest billions in measurement tech while making decisions based on vanity metrics and bad data.
Read MoreWhy Retail Media Networks Are Fragmenting Digital Advertising Beyond Repair – News Round Up: 10/10-10/17
Retail media networks are splintering ad spending across walled gardens. This week’s news reveals the unsustainable fragmentation crisis advertisers face.
Read MoreWhy Creative Agencies Burning Billions On In-House Studios Won’t Save Them – News Round Up: 10/10-10/17
Agencies invest heavily in production studios while brands build internal teams. This week’s ad industry news reveals why the in-house studio arms race is doomed.
Read MoreWhy Marketing Platforms Are Converging Into Expensive Mediocrity – News Round Up: 10/03-10/10
This week’s advertising news reveals a troubling pattern: every major platform is becoming the same bloated product. Our contrarian take on the convergence.
Read MoreWhy Marketing AI Tools Are Solving Problems Nobody Actually Has – News Round Up: 09/26-10/03
This week’s ad industry news reveals a troubling pattern: AI marketing tools are being built for engineers, not marketers. Our contrarian take on the hype.
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