Skip to content
About Moco Moments
The Momentum Collective
  • About
  • Moco Moments
  • Work
  • Contact Us
Contact Us

We’re Building an Ad Industry for Robots While the Foundation Crumbles — News Round Up: 08/17-08/23

August 24, 2026 by Jeff Licciardi

AI agents are now shopping, buying media, and rendering ads. But measurement is more broken than ever. The week’s marketing news, decoded.

Read More

Marketing Is Having an Infrastructure Crisis Disguised as an AI Boom — News Round Up: 08/10-08/16

August 17, 2026 by Jeff Licciardi

This week: CMOs can’t prove GEO drives sales, Nielsen buys DoubleVerify, open-source MMM rises, and the public ad tech era ends. The real story? Infrastructure.

Read More

The Independent Ad Tech Layer Is Dying in Real Time — News Round Up: 08/03-08/09

August 10, 2026 by Jeff Licciardi

Nielsen buys DoubleVerify, Trade Desk stalls, and AI commerce accelerates. This week’s marketing news proves the middle layer is collapsing.

Read More

The Marketing Industry Isn’t Being Disrupted by AI—It’s Being Taxed by It — News Round Up: 07/27-08/02

August 3, 2026 by Jeff Licciardi

Amazon hit 0B in Q2 ad revenue while the rest of the industry debates AI costs, CTV opacity, and new privacy laws. Here’s what actually mattered this week.

Read More

Automation Without Consent Is Just Control With Better PR — News Round Up: 07/20-07/26

July 27, 2026 by Jeff Licciardi

Google gives ground on PMax, Amazon sellers revolt, and Coke’s rebrand backfires. The era of platform paternalism is ending.

Read More

The Platforms Are Building the House and Selling You the Blueprint — News Round Up: 07/13-07/19

July 20, 2026 by Jeff Licciardi

OpenAI misses forecasts by 90%, publisher ad supply drops 40%, and CTV targeting fails 75% of the time. The AI infrastructure narrative meets reality.

Read More

AI Hype Hits Infrastructure Reality — News Round Up: 07/06-07/12

July 13, 2026 by Jeff Licciardi

OpenAI’s revenue miss, CTV standardization fights, and publishers drawing the line on AI scraping. This week’s marketing news cuts through the noise.

Read More

The Ad Industry Is Building a Rube Goldberg Machine and Calling It the Future — News Round Up: 06/29-07/05

July 6, 2026 by Jeff Licciardi

From AI poisoning to programmatic pause ads to NBCU’s Comcast split, marketing’s ‘innovation’ boom is actually a complexity crisis in disguise.

Read More

The Industry Is Swapping Middlemen for Machines and Calling It Progress — News Round Up: 06/22-06/28

June 29, 2026 by Jeff Licciardi

Agentic AI promises to cut out intermediaries but just rebuilds them. Plus: Walmart’s Vibe acquisition, Publicis buys LiveRamp, Apple kills its ad network.

Read More

Fox’s 2B Roku Bet Proves TV’s Future Is About Who Owns The Screen, Not Who Makes The Content — News Round Up: 06/15-06/21

June 22, 2026 by Jeff Licciardi

Fox buys Roku for 2B, TTD pitches Ventura OS, Amazon pushes AI ads everywhere, and Omnicom finally solves CTV frequency. The week\u2019s biggest marketing stories, connected.

Read More

Posts navigation

← Older posts
The Momentum Collective

Independent agencies, hunting in packs.

Jeff Licciardi · Managing Director jeff@moco.inc moco.inc

© 2026 The Momentum Collective