AI agents are now shopping, buying media, and rendering ads. But measurement is more broken than ever. The week’s marketing news, decoded.
Read MoreMarketing Is Having an Infrastructure Crisis Disguised as an AI Boom — News Round Up: 08/10-08/16
This week: CMOs can’t prove GEO drives sales, Nielsen buys DoubleVerify, open-source MMM rises, and the public ad tech era ends. The real story? Infrastructure.
Read MoreThe Independent Ad Tech Layer Is Dying in Real Time — News Round Up: 08/03-08/09
Nielsen buys DoubleVerify, Trade Desk stalls, and AI commerce accelerates. This week’s marketing news proves the middle layer is collapsing.
Read MoreThe Marketing Industry Isn’t Being Disrupted by AI—It’s Being Taxed by It — News Round Up: 07/27-08/02
Amazon hit 0B in Q2 ad revenue while the rest of the industry debates AI costs, CTV opacity, and new privacy laws. Here’s what actually mattered this week.
Read MoreAutomation Without Consent Is Just Control With Better PR — News Round Up: 07/20-07/26
Google gives ground on PMax, Amazon sellers revolt, and Coke’s rebrand backfires. The era of platform paternalism is ending.
Read MoreThe Platforms Are Building the House and Selling You the Blueprint — News Round Up: 07/13-07/19
OpenAI misses forecasts by 90%, publisher ad supply drops 40%, and CTV targeting fails 75% of the time. The AI infrastructure narrative meets reality.
Read MoreAI Hype Hits Infrastructure Reality — News Round Up: 07/06-07/12
OpenAI’s revenue miss, CTV standardization fights, and publishers drawing the line on AI scraping. This week’s marketing news cuts through the noise.
Read MoreThe Ad Industry Is Building a Rube Goldberg Machine and Calling It the Future — News Round Up: 06/29-07/05
From AI poisoning to programmatic pause ads to NBCU’s Comcast split, marketing’s ‘innovation’ boom is actually a complexity crisis in disguise.
Read MoreThe Industry Is Swapping Middlemen for Machines and Calling It Progress — News Round Up: 06/22-06/28
Agentic AI promises to cut out intermediaries but just rebuilds them. Plus: Walmart’s Vibe acquisition, Publicis buys LiveRamp, Apple kills its ad network.
Read MoreFox’s 2B Roku Bet Proves TV’s Future Is About Who Owns The Screen, Not Who Makes The Content — News Round Up: 06/15-06/21
Fox buys Roku for 2B, TTD pitches Ventura OS, Amazon pushes AI ads everywhere, and Omnicom finally solves CTV frequency. The week\u2019s biggest marketing stories, connected.
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