The ad industry is racing toward AI personalization while destroying its ability to measure results. Plus: Publicis/TTD settle, Virginia bans geolocation, and the World Cup tests retail media.
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AI isn’t disrupting advertising—it’s accelerating platform consolidation. From YouTube’s creator squeeze to Google’s opt-out trap, here’s what mattered.
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OpenAI turns on CPA ads in ChatGPT, measurement goes conversational via MCP, and the upfronts keep pretending — the agentic web is eating advertising faster than anyone wants to admit.
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AI chatbots now drive 41% of product research, X’s ad revenue is halved, and programmatic enters an infrastructure civil war.
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Publicis buys LiveRamp for .2B, Trade Desk deploys Claude agents, and upfronts pivot to ‘fandom.’ The advertising open web is closing fast. Weekly roundup for 05/11-05/17.
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This Week in Marketing: When Geopolitics Meets the Algorithm This week felt like watching two movies simultaneously. On one screen: missiles, oil prices, and ad market uncertainty. On the other:…
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This Week in Marketing: The Holding Company Cracks Are Showing WPP dropped a bomb this week: they’re abandoning the holding company model entirely. It’s the clearest signal yet that the…
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The Big Agency Shake-Up: Why This Week Changes Everything for Independents WPP just told the world what we already knew: the holding company model is dead. But that’s just the…
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AI amplifies what already exists. Before adopting new tools, fix your systems and anchor on your brand to scale responsibly.
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Stop chasing every opportunity. Learn how to build a repeatable system that generates consistent leads and sustainable agency growth.
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