This week’s ad industry news reveals how overreactive brand safety tools are neutering creative work while major platforms rake in profits from fear-driven compliance.
Read MoreAI Search Is Forcing Advertisers to Rethink Attribution – News Round Up: 11/1-11/7
Publishers lost 30% traffic to AI search in 2025. Retail media and CTV converge while CMO tenure drops. What’s really happening in advertising.
Read MoreWhy Ad Tech’s AI Obsession Is Masking Real Innovation Problems – News Round Up: 10/24-10/31
Ad tech’s AI hype distracts from fundamental problems. This week’s news reveals the gap between platform promises and advertiser reality.
Read MoreWhy Marketing Measurement Is Broken Despite Tech Innovation – News Round Up: 10/17-10/24
This week’s advertising news reveals a paradox: brands invest billions in measurement tech while making decisions based on vanity metrics and bad data.
Read MoreWhy Creative Agencies Burning Billions On In-House Studios Won’t Save Them – News Round Up: 10/10-10/17
Agencies invest heavily in production studios while brands build internal teams. This week’s ad industry news reveals why the in-house studio arms race is doomed.
Read MoreWhy Retail Media Networks Are Fragmenting Digital Advertising Beyond Repair – News Round Up: 10/10-10/17
Retail media networks are splintering ad spending across walled gardens. This week’s news reveals the unsustainable fragmentation crisis advertisers face.
Read MoreWhy Marketing Platforms Are Converging Into Expensive Mediocrity – News Round Up: 10/03-10/10
This week’s advertising news reveals a troubling pattern: every major platform is becoming the same bloated product. Our contrarian take on the convergence.
Read MoreWhy Marketing AI Tools Are Solving Problems Nobody Actually Has – News Round Up: 09/26-10/03
This week’s ad industry news reveals a troubling pattern: AI marketing tools are being built for engineers, not marketers. Our contrarian take on the hype.
Read MoreWhy AI Marketing Tools Are Creating Worse Ads Than Human Creativity – News Round Up: 09/19-09/26
The week’s advertising news reveals AI adoption is accelerating while creative effectiveness plummets. Our contrarian take on marketing’s automation obsession.
Read MoreWhy Marketing AI Tools Are Creating More Problems Than Solutions – News Round Up: 09/12-09/19
This week’s marketing news reveals the AI productivity paradox: more tools, less efficiency. Our contrarian take on retail media, CTV spending, and platform chaos.
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