This Week in Marketing: When Geopolitics Meets the Algorithm This week felt like watching two movies simultaneously. On one screen: missiles, oil prices, and ad market uncertainty. On the other:…

This Week in Marketing: The Holding Company Cracks Are Showing WPP dropped a bomb this week: they’re abandoning the holding company model entirely. It’s the clearest signal yet that the…

The Big Agency Shake-Up: Why This Week Changes Everything for Independents WPP just told the world what we already knew: the holding company model is dead. But that’s just the…