This week’s marketing news reveals brands chasing shiny new channels while ignoring broken fundamentals. Analysis of CTV fraud, influencer waste, and more.
Read MoreThis week marked seismic shifts: Netflix’s $82.7B Warner Bros. acquisition, Omnicom-IPG merger fallout with 4,000 job cuts, record holiday sales, and AI’s growing pains among programmatic marketers.
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This week’s marketing news reveals how obsessive attribution modeling is killing creative risk-taking while delivering false precision that undermines actual brand building.
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Connected TV advertising faces a measurement crisis as fragmentation exposes the industry’s inability to scale programmatic buying beyond platform silos.
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Chrome’s cookie deprecation delay exposes how the ad industry spent billions preparing for a privacy change that keeps not happening. Analysis of Nov 18-25 news.
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Social commerce promised seamless shopping but brands are quietly shifting budgets back to search. This week’s ad industry news reveals the truth behind the hype.
Read MoreWhy agencies are adding more heads to accounts while output quality plummets. This week’s ad industry news reveals the uncomfortable truth about team inflation.
Read MoreThis week’s ad industry news reveals how overreactive brand safety tools are neutering creative work while major platforms rake in profits from fear-driven compliance.
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Publishers lost 30% traffic to AI search in 2025. Retail media and CTV converge while CMO tenure drops. What’s really happening in advertising.
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Ad tech’s AI hype distracts from fundamental problems. This week’s news reveals the gap between platform promises and advertiser reality.
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