This week’s advertising news reveals a paradox: brands invest billions in measurement tech while making decisions based on vanity metrics and bad data.

Agencies invest heavily in production studios while brands build internal teams. This week’s ad industry news reveals why the in-house studio arms race is doomed.

Retail media networks are splintering ad spending across walled gardens. This week’s news reveals the unsustainable fragmentation crisis advertisers face.

This week’s advertising news reveals a troubling pattern: every major platform is becoming the same bloated product. Our contrarian take on the convergence.

This week’s ad industry news reveals a troubling pattern: AI marketing tools are being built for engineers, not marketers. Our contrarian take on the hype.

The week’s advertising news reveals AI adoption is accelerating while creative effectiveness plummets. Our contrarian take on marketing’s automation obsession.

This week’s marketing news reveals the AI productivity paradox: more tools, less efficiency. Our contrarian take on retail media, CTV spending, and platform chaos.

This week’s ad industry news reveals AI tools are multiplying tasks instead of streamlining them. Analysis of Amazon’s ad growth, Google’s changes, and more.

AI hype dominates ad tech news, but scratch the surface and you’ll find rebranded automation. Plus: retail media consolidation and CTV measurement chaos.

Marketing tech consolidation accelerates as platforms absorb competitors. What it means for advertisers when innovation becomes integration.