This Week in Marketing: When Geopolitics Meets the Algorithm This week felt like watching two movies simultaneously. On one screen: missiles, oil prices, and ad market uncertainty. On the other:…
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This Week in Marketing: The Holding Company Cracks Are Showing WPP dropped a bomb this week: they’re abandoning the holding company model entirely. It’s the clearest signal yet that the…
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The Big Agency Shake-Up: Why This Week Changes Everything for Independents WPP just told the world what we already knew: the holding company model is dead. But that’s just the…
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AI amplifies what already exists. Before adopting new tools, fix your systems and anchor on your brand to scale responsibly.
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Stop chasing every opportunity. Learn how to build a repeatable system that generates consistent leads and sustainable agency growth.
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New year brings fresh advertising guidelines nobody will enforce. Why industry self-regulation remains performative distraction from actual accountability.
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The industry quietly accepted opaque platform reporting this week. Why marketers stopped demanding transparency and what it means for 2026 budget planning.
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Marketing platforms are copying each other into irrelevance. This week’s news reveals how feature parity is destroying competitive moats across ad tech.
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This week’s marketing news reveals brands chasing shiny new channels while ignoring broken fundamentals. Analysis of CTV fraud, influencer waste, and more.
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This week’s marketing news reveals how obsessive attribution modeling is killing creative risk-taking while delivering false precision that undermines actual brand building.
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