AI amplifies what already exists. Before adopting new tools, fix your systems and anchor on your brand to scale responsibly.
Read MoreAI, Brand and Focus: Foundations for Agency Growth
Building a Predictable Growth Engine for Your Agency
Stop chasing every opportunity. Learn how to build a repeatable system that generates consistent leads and sustainable agency growth.
Read MoreAd Industry Self-Regulation: Compliance Theatre Exposed
New year brings fresh advertising guidelines nobody will enforce. Why industry self-regulation remains performative distraction from actual accountability.
Read MoreMarketing Accountability Vanishes as Platform Reporting Goes Dark – News Round Up: 12/19-12/26
The industry quietly accepted opaque platform reporting this week. Why marketers stopped demanding transparency and what it means for 2026 budget planning.
Read MoreMarketing Platforms Racing to Zero Differentiation Through Feature Cloning – News Round Up: 12/12-12/19
Marketing platforms are copying each other into irrelevance. This week’s news reveals how feature parity is destroying competitive moats across ad tech.
Read MoreMarketing Budgets Shifting to Unproven Channels While Core Fundamentals Collapse – News Round Up: 12/05-12/12
This week’s marketing news reveals brands chasing shiny new channels while ignoring broken fundamentals. Analysis of CTV fraud, influencer waste, and more.
Read MoreMarketing Effectiveness Metrics Theater: Why Attribution Models Are Destroying Campaign Innovation – News Round Up: 11/21-11/28
This week’s marketing news reveals how obsessive attribution modeling is killing creative risk-taking while delivering false precision that undermines actual brand building.
Read MoreCTV Advertising Measurement Crisis Reveals Industry Unable Scale Beyond Walled Gardens – News Round Up: 11/18-11/25
Connected TV advertising faces a measurement crisis as fragmentation exposes the industry’s inability to scale programmatic buying beyond platform silos.
Read MoreAdvertising Industry Privacy Theater Crumbles as Cookies Persist Through 2026 – News Round Up: 11/18-11/25
Chrome’s cookie deprecation delay exposes how the ad industry spent billions preparing for a privacy change that keeps not happening. Analysis of Nov 18-25 news.
Read MoreSocial Commerce Hype Cycle Collapses as Brands Retreat to Search – News Round Up: 11/18-11/25
Social commerce promised seamless shopping but brands are quietly shifting budgets back to search. This week’s ad industry news reveals the truth behind the hype.
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