This week’s marketing news reveals brands chasing shiny new channels while ignoring broken fundamentals. Analysis of CTV fraud, influencer waste, and more.
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This week’s marketing news reveals how obsessive attribution modeling is killing creative risk-taking while delivering false precision that undermines actual brand building.
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Connected TV advertising faces a measurement crisis as fragmentation exposes the industry’s inability to scale programmatic buying beyond platform silos.
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Chrome’s cookie deprecation delay exposes how the ad industry spent billions preparing for a privacy change that keeps not happening. Analysis of Nov 18-25 news.
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Social commerce promised seamless shopping but brands are quietly shifting budgets back to search. This week’s ad industry news reveals the truth behind the hype.
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True innovation rarely happens in isolation. It emerges from the intersection of diverse perspectives, expertise, and experiences.
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Leadership in today’s fast-paced environment requires adaptability, resilience, and a clear vision for the future.
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Creating sustainable momentum in your organization requires more than just a great idea. It demands strategic planning, consistent execution, and the ability to adapt to changing circumstances. The Foundation of…
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When diverse minds come together with a shared purpose, extraordinary things happen. This is the essence of collective thinking. At The Momentum Collective, we’ve seen firsthand how collaborative approaches transform…
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Scaling a startup is one of the most challenging phases of business growth. Many promising companies stumble not because their product isn’t viable, but because they lack the strategic framework…
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